Laura Dayton, 1904 Wise Dr., Napa, CA 94558 707 704-3963
A creative position that challenges my writing, editing and sales skill-sets, uses my depth of public relations and advertising skills in the field of media sales; allows me to demonstrate my talent for showing clients how each element from photo to graphic, word, timing, placement and medium work to achieve the ultimate call to action and last but never least, bringing out the best in a creative team. Breathe now.
Dayton Publications. 2005 to Present
Contract writing for magazines, book publishers, product mfgrs. in general news, research pieces, biographies, sales pieces, ads, public relations, blogs, video scripts, social media and several best-selling books for fitness gurus. Most recently formed a successful K-9 Academy on weekends and finishing a novel.
Family Fitness Media LLC. 1995-2005
Co-publisher and editor-in-Chief to bi-monthly lifestyle publication Women’s Fitness and teenage fitness org. with Intl. health club org. IHRSA, and website. Wrote and edited all content, produced photos, interfaced with freelance staff, wrote advertorials, campaigns and press releases, Eventually, sold to Anytime Fitness.
Runner’s World Magazine Corp. 1984 to 1995
Editor and contributor for Runner’s World, Strength Training for Beauty, Ski World and other sports-life magazines. Work with MacMillan Press on book production, managed photo, advertising and creative staffs. Handled budgets, developed ad campaigns, subscriber drives and special events. Traveled internationally for events and PR, Publisher Mr Anderson is available for reference.
San Jose State University Grad and Undergrad 1974 to 1981
Won Jessamyn West McPherson Creative Writing Scholarship, completed BS in Journalism and completed course work for M.S. in Mass Communications
Forty plus years as a professional writer and author. Extensive experience creating print material, websites, blogs and precuring photos and promo items thru companies such as Getty, Imprint and Shutterlife. Very powerful oral and written communication skills. Professional and proven community organizer. Ten years younger than Joe Biden.